İleti Yönetim Sistemi (İYS) Danışmanlığı

What is Message Management System (CMS)?

It is the database where service providers record their current commercial electronic message approvals. Citizens, in the linkThrough the system located at  , they can approve the service providers to send them e-mails or they can use their right of refusal for their existing approvals on the IYS. On the other hand, recipients have the right to complain when they receive unsolicited SMS.

Which Messages Need Approval?

All channels to which e-mails are sent must be registered in IYS; but not all of them are subject to permission. Namely, while approval is required from individuals for e-mails sent to individuals, approval is not required for e-mails sent to merchants. However, both must be reported to the IYS through the system separated as individual and merchant.

What are the Deadlines for Registration to the System?

For service providers with more than 150,000 commercial electronic message approvals, the approval upload deadline is December 31, 2020; For 150,000 or less, the message confirmation upload date is May 31, 2021.

How to Determine Message Count?

This number is determined by the message sending channel, not the number of people. If both e-mail and SMS are sent to a person, it will be recorded as 2 messages, not 1.

Why Should Permissions Be Transferred to IYS?

As of May 31, 2021, if you do not transfer all your existing permission messages and subsequent permissions to IYS within 3 business days, the permission you have received will be invalid and you will not be able to continue to communicate with your contacts within the scope of your marketing activities.

What is the Sanction for Not Complying with the E-commerce Law Obligations?

Administrative fines stipulated in Article 12 of the Law are applied to those who are found to be unlawful as a result of a complaint or ex officio examination.

Expert Support for Your Message Management System Records

With our İYS Consulting service, you can easily identify your messages that are subject to permission and need to be recorded in the system, as well as the ways of transferring registration and permissions to the system.

Commercial messages related to the services of your institution cannot be sent without the consent of the recipient, with certain exceptions.

Principles and IYS obligation regarding electronic commercial messages, Law No. 6563 on the Regulation of Electronic CommerceIt is regulated in the regulation and related legislation.

Your institution; for reasons such as marketing with buyers, promotion, celebration; can communicate via call, SMS or e-mail. These submissions require prior approval.

By lawIt is obligatory to record the information of message recipients in the Message Management System.

Users who enter the system (for example, SMS recipients) can change their preferences on which communication channels they will be contacted.

For example, users can block SMS, that is, cancel SMS, for unwanted SMS on the system. They can also give SMS approval for the SMS they want to receive.

On the other hand, In the principle decision of the Law on the Protection of Personal Data No. 6698Sending SMS and E-mail without the consent of the persons concerned is prohibited.

You can contact us directly for our services on obtaining explicit consent.

Recipients have the right to complain about unlawful messages that do not comply with their preferences. An administrative fine may be imposed for illegal submissions. 

The Message Management System is a system where all citizens can easily manage their commercial electronic message permissions from a single point and give approval for any service provider and brand they wish.

Institutions should organize their messages according to the approval and rejection status in this system and avoid unsolicited submissions.